The recent change in the recipe of Unilever’s ‘I can’t believe it’s not Butter!’ vegetable oil spread
We have used Unilever's 'I can't believe it's not Butter!' vegetable oil spread for years, and in significant quantity. We did considerable taste testing and cooking trial and error before selecting it as the best "margarine" on the market. Recently I detected a significant change in both the taste and the cooking characteristics of this product. This change corresponded with the change in packaging, from round to rectangular carton.
The taste is less "butter like" and very unappetizing. The "new simple recipe" (as declared on the packaging) also does not emulsify as well with olive oil for cooking, like the old product did. It doesn't melt like the old recipe when spread on hot toast or baked rolls. It sits on the hot pastries like 'yellow icing' and tastes like unrefined 'oil'.
I called Unilever and they confirmed the change in recipe at the time of the new package introduction. In my opinion this change was NOT a change for the better. They changed what was a fabulous product into a less than satisfactory one. My guess is that the "new simple recipe" was more about cost savings and a lot less about improving the product.
In my opinion the new recipe is AWFUL and I am now searching for a new alternative.
Reason of review: Not as described.
Preferred solution: Let the company propose a solution.